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Sponsorship of Bones - Series 5 on Sky 1 HD

Provided by Sky Media
Build brand awareness with an ABC1 male audience with this much-loved US crime drama.

Tell us about the Opportunity / What is it?

Sky1's sexy, sassy and intelligent crime drama Bones, starring David Boreanaz and Emily Deschanel, has been a perennial favourite with critics and audiences alike. Based on the hugely successful Kathy Reich's novels the hit show has been described as a sexed up CSI with humour, like Silence of the Lambs mixed with Moonlighting, and possessing that magical Sam and Diane, Mulder and Scully, will they wont they, opposites-attract quality. Bones is a huge success in the US, with a popular regular cast as well as recruiting some surprising guest stars!

What is the Marketing Objective?

Build brand awareness with 16-34 males with this well established, much-loved show.

How does it work?

Bones will air on Sky 1 / Sky 1 HD plus Anytime TV for 16 x 60" shows @ 21:00. The series begins on 4th March 2010. The show will also be repeated on Sky 1 and Sky 2 (approximately 3 repeats per episode). The sponsorship includes 15 seconds opening & closing credit, and 6 x 5 seconds break bumper. Promos: 5 secs, logo only on all 20 second trailers.

Who's used it in the past?

Please contact a member of the Sky Media team for details of previous advertisers.

Features / Benefits

There is also a fantastic opportunity to extend this deal to sponsor the best of Bones from previous series. This is likely to be a significant number across the sponsorship period, with approximately 6 Bones episodes per week in all dayparts on Sky 1, Sky 2 and Sky 3. This would amount to huge media value across the sponsorship period. There is also further opportunity to sponsor the online Bones pages of Sky 1 Online - please contact us to discuss this opportunity in more detail.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAverage TVR (1st runs) 1.82 ABC1 adults
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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