Target 7-11 year old boys and girls through broadcast, online sponsorship of Staraoke TV show and microsite.
Staraoke is a brand new live action show to air September to December on Boomerang. Boomerang showcases a mix of classic cartoon entertainment and new shows with classic characters which the whole family can enjoy. Staraoke is a high-energy game show... teams of friends compete against each other in a karaoke-style party filmed with a live studio audience. Hosted by 2 presenters and featuring 5 Cartoon Network avatars in the custom voice-recognition software - this works where the avatars have to stay on track to increase their score. Sponsorship of Staraoke is now availabl
To build awareness of your brand with the 7-11 year old audience.
Shows will air on Fridays at 5pm with a second transmission at 10am on Saturdays. There will be 26 airings in total starting 18th September to 12th December with the sponsor receiving 4 x 10" bespoke sponsorship billboards per show, 1 x 30" network tune-in spot with 5" advertiser tag. This sponsorship opportunity also extends to online with exclusive sponsorship of the NEW Staraoke Microsite for a duration of 3 months. The online element includes video ads- pre-rolls, competition, bepsoke Client game added to Microsite and additional promotion through Turner promotion.
This is a brand new opportunity.
In addition to the UK Staraoke will be airing on Cartoon Network in the following territories: Italy, Spain, France and Poland all airing September, Germany - airing October and also on the Pan Feed - total of 15,666,000 households.