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Sponsorship of Boomerang's brand new live action show - Staraoke

Provided by Turner Media Innovations
Target 7-11 year old boys and girls through broadcast, online sponsorship of Staraoke TV show and microsite.

Tell us about the Opportunity / What is it?

Staraoke is a brand new live action show to air September to December on Boomerang. Boomerang showcases a mix of classic cartoon entertainment and new shows with classic characters which the whole family can enjoy. Staraoke is a high-energy game show... teams of friends compete against each other in a karaoke-style party filmed with a live studio audience. Hosted by 2 presenters and featuring 5 Cartoon Network avatars in the custom voice-recognition software - this works where the avatars have to stay on track to increase their score. Sponsorship of Staraoke is now availabl

What is the Marketing Objective?

To build awareness of your brand with the 7-11 year old audience.

How does it work?

Shows will air on Fridays at 5pm with a second transmission at 10am on Saturdays. There will be 26 airings in total starting 18th September to 12th December with the sponsor receiving 4 x 10" bespoke sponsorship billboards per show, 1 x 30" network tune-in spot with 5" advertiser tag. This sponsorship opportunity also extends to online with exclusive sponsorship of the NEW Staraoke Microsite for a duration of 3 months. The online element includes video ads- pre-rolls, competition, bepsoke Client game added to Microsite and additional promotion through Turner promotion.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

In addition to the UK Staraoke will be airing on Cartoon Network in the following territories: Italy, Spain, France and Poland all airing September, Germany - airing October and also on the Pan Feed - total of 15,666,000 households.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kStaraoke targets 7-11 year old Boys and Girls.
0 - 9Female
LocationTimingsMarketing ObjectiveOpportunity Type
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