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Sponsorship of Discovery's 'Petrolhead' programming.

Provided by Sky Media
Opportunity to own 'Petrolheads' on Discovery and reach their aspiring male audience through inspirational programming.

Tell us about the Opportunity / What is it?

Create a unique association with Discovery Turbo and Discovery Channel by reaching their aspiring male audience, through inspirational 'petrolhead' programming. Featuring Eddie Jordan's Bad Boy Racers, Chop Shop, American Chopper, Auto Trader, Scrapheap Challenge and more! The sponsor has a great opportunity to own Petrolheads on Discovery Channel and Discovery Turbo. The sponsor receives 250 whopping hours a month across the network for either 12 or 6 months, this includes sponsorship of brand new key promotable series, Eddie Jordan's Bad Boy Racers. Find out more...

What is the Marketing Objective?

Raise brand awareness with a strong male audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details4 million adult viewers, predominately 25-54 year old men.
25 - 34
35 - 44
45 - 54
Male
ABC1
C2
DE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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