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Sponsorship of global gay (LGBT) Travel digital site.

Provided by Gay Star News
Digital site for $181billion global gay travel market, integrated in 24/7 global gay news and entertainment brand Gay Star News.

Tell us about the Opportunity / What is it?

12-month opportunity to be headline sponsor of global LGBT Travel site. Updated 24/7 as the indispensible guide to where to go and what to do. Dedicated homepage, fully integrated into the Gay Star News site to maximize audience reach. Benefit from GSN's strategic partnerships with key events in London, Sydney, LA, New York, Hong Kong and more. Includes opportunity to be headline sponsor for GSN global gay travel fair in London in November 2013. Brand presence at other off-line (real world) prides, parties and events.

What is the Marketing Objective?

Positioning as headline sponsor/partner of global digital site for £181billion gay travel market. Brand recognition with an audience with high disposable income and proven preference for brands they see supporting GSN. In addition there will be a full advertising package; editorial, advertorial and video embedding opportunities; email campaigns and social media reach. Polls and surveys of GSN's audience are also possible. GSN can also offer you promotional opportunities at key Prides and parties and would be delighted to include joint events in the package.

How does it work?

Platform fully branded to you (eg powered by, in association with). Frequently updated content ensures high social media and search reach. Branding backed up with information to build presence as an authentic first-choice in the gay space. Audience takes multiple domestic and international trips each year and is focused on entertainment, food and drink and going out. Your brand will be seen next to information on and interviews with celebrities.

Who's used it in the past?

GSN has worked with brands including Trivago, Lufthansa, Hertz, The British Museum, National Express, Travelex, Accor, Radisson, Air Malta, Alfa Romeo, IBM, Lambrini, Motorola and Stonewall. This sponsorship would particularly suit brands in the travel, drinks, fashion, accessories or entertainment market.

Features / Benefits

This 12-month sponsorship allows you to establish your brand in the gay (LGBT) market, in a positive and fun environment associated with expert, bespoke travel information. Other key benefits are direct marketing (through advertising package), more detailed brand messages (advertorial, editorial and video) and social media reach. You can extend to headline sponsorship of the GSN global gay travel fair in London in November or a tailored GSN event, if you wish. It also gives strong opportunities for associate sponsorships (with events GSN is involved in).

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kProjected audience of 19.5 million UVs over 12 months
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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