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Sponsorship of Live NFL on Sky Sports

Provided by Sky Media
Sponsorship all live Play-Offs, Sunday Night Football and The Super Bowl, with some games live on HD!

Tell us about the Opportunity / What is it?

Sky Sports broadcasts a variety of live NFL games and NFL Network programming. For the 2009 and 2010 seasons this comprises of live coverage of the Pro Football Hall of Fame Game and five other Pre-season games, including Sunday Night Football and NFL Network's Run to the Play-offs. The package also includes the NFL Play-offs and Super Bowl, plus the Pro Bowl. Sky Sports is looking for a sponsor for all its Live Night NFL programming for the 2009-2010.

What is the Marketing Objective?

Build awareness amongst a male target audience of brand sports fans.

How does it work?

Sky Sports is offering an exclusive sponsorship package of its NFL coverage. The package includes 15 seconds Opening and Closing Credits, and Approximately 32 x 5 seconds Break Bumpers per live game. Interactive TV: Accreditation will be mirrored on the two games and On Air Promos: The sponsor will be featured visually, and where possible, verbally, on all promotional trailers specific to the NFL.

Who's used it in the past?

Previous brands who have sponsored other Sky Sports packages include; Sure for Men, Ford and Barclays.

Features / Benefits

Schedule as follows; Coverage over all of Sky Sports Network (1, 2, 3, Xtra), beginning September 6th 2009. Thanksgiving, The Play-Offs and the Super Bowl will be broadcast in HD and Two NFL games broadcast behind interactive red button.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsMen aged 18-35. Sports fans.
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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