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Sponsorship of Mud Men season 2 on HISTORY

Provided by Sky Media
Mud Men season 1 is HISTORY's highest rating UK commission and we expect Mud Men season 2 audiences to increase even more!

Tell us about the Opportunity / What is it?

Sky Media and HISTORY are offering a brand the opportunity to sponsor Season 2 of their UK commission and Premiere series 'Mud Men'. It's an opportunity for a brand to build an association with HISTORY viewers and fans of the series. Mud Men Johnny Vaughan and Steve Brooker are off on more muddy historical adventures, mudlarking along the banks of the Thames, and beyond, not for buried treasure but hidden history which could change our understanding of the past forever.

What is the Marketing Objective?

Align your brand with quality programming across the HISTORY channel and build an association with HISTORY viewers and fans of the series.

How does it work?

Sponsorship of Mud Men 2 shall include Broadcast sponsorship to take place between January and March 2012; On-air promotional spots, online, a Print Campaign, Outdoor marketing, E-newsletter feature and a Competition. Mud Men is set to air from late January 2012, to include 11x1 hour episodes and a minimum of 2 repeats each week. Accreditation shall include opening credits of 1x15 seconds, 3 centre breaks of 2x5 seconds and a closing credit of 1x15 seconds. This results in a total of 33 hours of sponsored episodes and approximately 264 sponsorship credits.

Who's used it in the past?

Please contact Mike Murphy via the contact details tab below for details.

Features / Benefits

Mud Men is a series commissioned by A+E. Networks UK, a joint venture between A+E NetworksT and BSkyB, and it was first broadcast in the UK on HISTORY in February 2011. Mud Men season 1 is HISTORY's highest rating UK commission - and we expect Mud Men season 2 to bring in significantly higher audiences than season 1! Mud Med was commended in the 'Best Popular Factual Programme' category at the Broadcast. Digital Awards in London, May 2011. Mud Men is a key show for HISTORY and will have a category 'A' marketing campaign to promote it which a brand can get behind.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details64% of viewers are male & 46% of the audience is aged 35-54
35 - 44
45 - 54
Male
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Mar 12BUILD AWARENESSSPONSORSHIP / MEDIA
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