Sky Living HD is thrilled to announce the return of the popular cookery competition My Kitchen Rules Australia - now available for exclusive sponsorship. My Kitchen Rules Australia brings together amateur cooking couples representing different regions of Australia with a real flair for cooking. These couples will first have to compete in their homes to see who can whip up the most mouth-watering dishes. The judges will then put the couples through a series of more complicated challenges from catering for the public before they face elimination "cook offs" in the MKR studio.

Opportunity to build brand awareness with a food loving audience. Sky Living viewers are passionate about cooking: they get a lot of pleasure out of food (113)*, they like to try new recipes (113)*, they enjoy eating foreign food (110)* and they like to try new food products (117)*, thus making this opportunity a perfect one for any brand looking to speak to this cuisine-savvy audience.

- Sky Living, HD and +1 - 5 episodes a week, starting in March/April - 65 x 60 minute episodes (3 series) - Repeats on Sky Living, HD, +1, Sky LivingIt (if applicable) and any showings On Demand - Opening credit: 15 seconds - Centre Break Bumpers: 2 x 5 seconds(3 x centre breaks per one hour show) - Closing credit: 15 seconds - Accreditation on all programme specific trailers over 20 seconds

Please contact Sky Media for details of previous advertisers.

This opportunity also brings with it the chance to extend onto digital and VoD platforms for further reach than standalone broadcast. The brand can also build further awareness through digital product placement within the series. With a plethora of food programming across the Sky Media portfolio, the sponsor could extend their partnership to include other channels (i.e. Food Network) and properties, thus further cementing their association with this type of content and increasing their coverage.