The majority of England fans will be watching the World Cup in the pub with their mates. Nutsmagazine's online focus will be on them rather than the team, providing England's loyal supporter base at the heart of our content providing them with laughs, trivia, stats, facts and even ways to keep the missus happy when the footie's on. The World Cup is the biggest event in this audience's 2010. Nuts' unique coverage will provide clear cut through and reach the heart of the audience. By working with us to deliver great content that the audience are already actively seeking.

To build brand awareness and for brands who want to use humor and social ammunition to connect with their audience.

Online editorial coverage will include: World Cup Pub Ammo; World Cup of Wags game; World Cup 'Ring of Truth'; Simple flash football games; Personality quizzes - linked in to social medial; Daily Blogs; World Cup Jokes; 'Get out of the Doghouse' hints and tips plus a news and gossip aggregator. All of this will combine to give a truly unique, humorous Nuts take on World Cup 2010. This is a unique opportunity to closely align a brand with the Nuts proposition and establish a close relationship within this key demographic - engendering positive brand association.

This is a true media first!

World cup coverage will touch all aspects of the Nuts proposition across June and early July. A projected 2m unique users will be exposed to the coverage in one form or another. A great way to target a young male audience core 18-24 C2DE with a secondary reach of 25-30 year old men particularly brands who want to use humor and social ammunition to connect with their audience.