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Sponsorship of the MGM HD Channel from Sky Media

Provided by Sky Media
Opportunity for advertisers to create a unique affiliation with MGM HD, offering round-the-clock movies to 1.4m adult viewers.

Tell us about the Opportunity / What is it?

Sky Media and MGM are delighted to offer an advertiser the opportunity to create a unique affiliation with MGM HD. MGM HD offers round-the-clock movies from MGM's extensive and eclectic library of the world's best loved and most iconic films. Truly a 'movie channel for movie lovers' all films are screened uninterrupted, in true HD and wherever possible, in full widescreen extended versions - the way film-makers intended them to be seen. Channel sponsorship would include sponsorship credits at the beginning and end of every film broadcast on MGM HD.

What is the Marketing Objective?

Build awareness of your brand with a technologically astute audience.

How does it work?

Programming strategy is centered around key seasons and tent-pole premieres scheduled at Saturday/Sunday peak. Channel sponsor will receive 1 x 20 secs opening credit and 1 x 10 sec closing credit per film. Example films include: Kalifornia, Blow Out, RoboCop, Platoon, The Basketball Diaries, Red River, Midnight Cowboy, West Side Story and Adventures of Priscilla Queen of the Desert. Please note channel scheduling changes frequently, so do enquire for details on upcoming scheduling and future film stunts. There is also the opportunity to extend the sponsorship online.

Who's used it in the past?

Please contact a member of the Sky Media team for details of previous sponsors.

Features / Benefits

MGM HD is the only film channel that showcases back-to-back movies in True HD from the celebrated MGM film library, home to more titles than any other film studio and featuring titles spanning nearly 9 decades of filmmaking. Showcasing career-defining work from stars like Brad Pitt, Meryl Streep, Laurence Olivier, Marilyn Monroe, Sylvester Stallone and Clint Eastwood and directors like Oliver Stone, Martin Scorsese, Billy Wilder and Woody Allen. An association with MGM HD will enable an advertiser to reach an incredibly up market, technologically astute audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.4m adults with a male bias
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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