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Sponsorship of the NME Awards

Provided by Time Inc. UK
Headline sponsorship of the NME Awards 2011 is available for the first time in six years

Tell us about the Opportunity / What is it?

Headline sponsorship of the NME Awards becomes available for the first time in six years. The NME are looking for partners to enjoy the unparalleled exposure that the NME Awards season enjoys (£4.5m PR value in 2010), through the NME Awards Tour, NME Awards Shows, The NME Awards Night and the NME Awards Big Gig arena date - showcasing the best new talent in music as well celebrating the already great and good meaning the headline partner benefits from a four month campaign of activity that places them in the centre of the UK music universe.

What is the Marketing Objective?

To build awareness of your brand and to create an affinity with music via a trusted brand.

How does it work?

The headline partnership offers a unique blend of experiential, content, media and pr activity delivering a broad campaign across NME's platforms (magazine, digital, radio, TV, mobile) in the context of partnering one of the biggest brands in music for one of the most respected music awards in the world. The Awards themselves are broadcast on Channel 4 and in recent years have featured artists such as Paul Weller, The Cure, The Killers, Kasabian, La Roux and Manic Street Preachers.

Who's used it in the past?

Wella Shockwaves have sponsored the event for the past 6 years. Other sponsors from the 2010 event include 4Music, USC, Tuborg, HMV, Youth Music, Teenage Breast Cancer, Barefoot Wine, Channel 4, Red Bull, O2 Academy Brixton, Dex and American Express.

Features / Benefits

22 week campaign running from November to April. The Awards will be fully co-branded with partner's logos & editorial mentions. This is an excellent opportunity to reach 1.2 million viewers through nearly 7 hours of terrestrial programming. The partnership will also extend online to giving brands the opportunity to reach up to 20 million unique users generating 135 million page impressions.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.2 million viewers & up to 20 million unique users
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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