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Sponsorship of Unknown Pleasures with Geoff Lloyd

Provided by Absolute Radio
Unknown Pleasures unveils a smorgasbord of the best in new alternative releases, delivered by the warm and witty Geoff Lloyd.

Tell us about the Opportunity / What is it?

Through sponsorship of our Sunday night music show become aligned with our resident presenter and self professed music guru, Geoff Lloyd as he provides listeners with their fix of new music, thoughtful singer-songwriters and Indie anthems 'you-never-hear-on-the-radio'. This sponsorship opportunity provides a great way to target a demographic "obsessed with music", as not only does Geoff undoubtedly fall into this category but also our listeners, who regularly tune in for 'real music', often interacting with the show through requesting tracks and responding to giveaways.

What is the Marketing Objective?

Engage with an audience of alternative listeners, associating your brand with a popular up-and-coming show broadcast across an established radio network.

How does it work?

Sponsorship will provide a fantastic promotional platform, firstly enabling a brand to create pre-recorded trails to be broadcast within the show and secondly to be promoted directly by Geoff in the form of live reads and in-show credits. Such interaction, between the presenter and sponsor will provided a valuable endorsement to the series, providing credibility to the campaign in a relevant tone and manner.

Who's used it in the past?

Unknown Pleasures is a relatively new addition to the Absolute Radio roster and a brand new sponsorship opportunity for any brand looking to associate themselves with truly authentic music and radio content.

Features / Benefits

Geoff Lloyd's music credentials, partnered with his passion for new and emerging artists forms the key basis of this show, with these qualities lending an instant credibility amongst his audience demographic, often renowned for their discerning ear. When Geoff's away he gets like-minded spirits to cover, previously leading to an exciting array of shows headed by iconic figures such as John Lydon, The Manic Street Preachers, Kasabian, Peter Hook and the Pet Shop Boys.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kReach 5.13 million adults
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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