An opportunity around our unique take on the Hollywood's biggest night of the year - The Oscars. Yahoo Movies, Lifestyle and omg will be providing up to the minute coverage of the awards ceremony in a fun, engaging voice, making sure that Yahoo! is delivering users everything they need around The Oscars.

Build brand awareness and give brand stand out with an influential ABC1 audience.

Content includes; announcement and comment on nominees, picture galleries in Movies, live updates overnight during red carpet arrivals and ceremony, the after-party news & gossip, photos and comment on celebrity fashion, fashion galleries post the event on omg! and Lifestyle, and video packages from the red carpet, plus clips from the show as well as a live blog throughout the ceremony. Sponsor will receive branding on gutters, MPU and headers. Opportunities for integrated Branded Content exist, for example: celebrity blogger, after party crasher or get the red carpet look.

Previous sponsors on Yahoo include: Camelot, Heineken, Pearl Drops, Visa & Hugo Boss

The content will be created to appeal to a broad audience which will reach Movie fans, Fashionista's and those that want the celebrity gossip fix. This will be delivered across 3 channels: - Movies: the wittiest movie site on the web (53%M, 69% ABC1m, 62% 25-54yrs), Lifestyle: the destination which helps users stay on top of their time-constrained lives with engaging editorial (59%F, 69% ABC1, 61% 25-54yrs) and - omg! a fun, friendly and a witty celebrity gossip site that reaches a younger demographic (55%F, 70% ABC1, 47% 15-34).