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Sponsorship opportunity for brand new drama series Hawaii 5-0

Provided by Sky Media
Sky1 HD is proud to announce the arrival of this brand new drama series, now available for sponsorship.

Tell us about the Opportunity / What is it?

Hawaii Five-O is an American procedural crime drama and a re-imagining of the original 1968-1980 television series. The series covers the actions of a small special police unit created by the governor of Hawaii to investigate serious crimes on the islands. This is an exclusive UK premier and will be aired from February 2011.

What is the Marketing Objective?

Opportunity to build awareness of your brand and associate with an award winning channel.

How does it work?

Scheduling begins in February 2011 and shall run across Sky1 and Sky1HD. There will be 22 60minute shows; broadcast on Fridays at 8pm. Sponsorship provides opening and closing credits of 15seconds and 6 5second 'break bumpers' per show (based on 3 centre breaks). The sponsor would receive logo accreditation on all programme specific trailers that are 20seconds or greater in length. Beyond broadcast, sponsorship opportunities are also available to extend across Sky1 online platform. For more information please view our attachment.

Who's used it in the past?

This is a brand new sponsorship opportunity, however previous sponsors of the Sky1 Channel include; Dream Beds, Curry's, Carpet Right and More Than Pet Insurance.

Features / Benefits

This is an exciting, and eagerly awaited, remake of of a classic 1970's series, boasting a star-studded cast to be broadcast across our HD channel. this means a four times better picture quality is available to our viewers, ideal for showing off the stunning locations on the show. This opportunity could provide your brand association with our award winning Sky1 channel and a multi-platform distribution including repeats on Sky1 and Sky2.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kPredicted a predominantly male 1.5million ABC1 audience
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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