This opportunity is ideal for any brand wishing to target a broad female audience.
This is a great sponsorship opportunity for brands who want to target a female audience. Five female films have been selected for this sponsorship opportunity at ODEON and Cineworld cinemas. Sponsor fabulous female films and gain the attention of a focused and engaged female target audience in Odeon & Cineworld cinemas for 6 weeks!
Sponsor fabulous female films and gain the attention of a focused and engaged female target audience in Odeon & Cineworld cinemas for 6 weeks!
Activity can be purchased by film or by cinema chain and would run for 6 weeks. This is a highly targeted campaign, perfect for reaching women.
Soft & Gentle (see case study) and Nivea Soft have successfully sponsored female films in the past.
By sponsoring female films, brands will gain continuous presence in cinemas for 6 weeks in front of a relevant target audience. A brands sponsorship message will be viewed by this audience in the perfect environment in which the audience is focussed, attentive and engaged.