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Sponsorship opportunity to become Living's Premier Drama Partner

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Sponsorship opportunity offering access to the very best US dramas on British TV inc Grey's Anatomy & Cougar Town.

Tell us about the Opportunity / What is it?

With over 13million viewers every month Living continues to go from strength. Its success is down to the channel's strategy of investing in original and exclusive content. This has meant that Living is well established as home to some of the best drama on British television and Drama will continue to be the cornerstone of Living's schedule in 2010. Living Drama Premiers offer access to the biggest shows in the US for the first time on British Television and will be supported with an on-air identity.

What is the Marketing Objective?

Increase brand awareness and build brand equity.

How does it work?

With top a top quality TV schedule to sponsor you will reach over 50% of 16-34 at least once and 43% 4+ times! Programmes include Grey's Anatomy, Ghost Whisperer and Cougar Town featuring Courtney Cox and pulling in over 11m viewers when it was aired in the US. For a full list of programmes view the attachment to this presentation.

Who's used it in the past?

This is a media first for a brand.

Features / Benefits

This opportunity is for the whole of 2010 and is perfect for building brand equity amongst a group of loyal viewers. Estimated Ratings: 2,220 10'' Women-35 TVRs (exc promos).

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Reaching over 50% of women 16-34
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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