This idea is archived

Sponsorship Opportunity - Your Hobby or Mine on Sky1.

Provided by Sky Media
Sponsorship of the new Sky1 show which watches people who eat, breathe and live a different pastime compete for the best hobby.

Tell us about the Opportunity / What is it?

Your Hobby Or Mine will see four people who eat, live and breathe a different pastime attempting to convince each other that theirs is the best hobby. The winner will walk away with a big cash prize to fuel their addiction! Each week four strangers will spend four days together - it could be the best days or the worst days. Each person introduces the others to the hobby that gives them the ultimate rush. Once the activity is completed they must all give their 'verdicts', scoring each other's hobby.

What is the Marketing Objective?

Build brand awareness with this new and highly anticipated lifestlye show.

How does it work?

6 x 60" shows will air on Sky1, Sky1 HD Plus repeats on Sky1 and Sky2 and any transmissions on Anytime. The broadcast sponsor will receive 15 seconds opening and closing credits, 6 x 5 seconds break bumpers per show and logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

This is a new show and we look forward to working with a sponsor on this new venture. May be suited to a travel or lifestyle brand.

Features / Benefits

. Hotly anticipated new competitive reality TV show . Association with award winning entertainment channel Sky1 . Simulcast on Sky1 HD, allowing 4 times better picture quality and Dolby sound to Sky's most affluent subscribers . Multi-platform distribution including repeats on Sky1 and Sky 2.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details8.3m women aged 16-34, 8m housewives with children
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service