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Target 5m adults through sponsorship of Sci-Fi on Sky1

Provided by Sky Media
Excellent opportunity to communicate with a younger group of viewers with a high disposable income.

Tell us about the Opportunity / What is it?

Sky 1 is offering a unique opportunity to become the sponsor of its original Sci-Fi programming in an exciting package. The package will include exclusive new series of Sky 1 favourites A Town Called Eureka, Stargate Universe and Caprica. Sky1 also has a huge catalogue of Stargate (all brands) and Futurama that will be heavily scheduled and included within the deal. The package extends to also include sponsorship of the Sci Fi channel on Sky. The Sci Fi channel is the UK's only channel dedicated entirely to the world's favourite genre - science fiction.

What is the Marketing Objective?

Build awareness of your brand with a young group of viewers.

How does it work?

Sci programming on Sky 1 - package includes: 15 seconds accreditation on opening and closing credits, 6 x 5 secs break bumpers per 60" show plus logo accreditation on all programme specific trailers. The 'Classic SCI FI' package includes sponsorship of key popular sci fi series aired between 06:00 - 18:00 Monday to Friday. The sponsor will receive 15 seconds accreditation on opening and closing credits, 6 x 5 seconds break bumpers per one hour show on a minimum of 30 hours of programming per week.

Who's used it in the past?

Please contact a member of the Sky Media team for details of brands who have used this opportunity in the past.

Features / Benefits

- Sky's huge catalogue of Sci-fi programme is consistently scheduled across Sky1, Sky2 and Sky3 - this would offer the sponsor huge coverage/frequency - Opportunity to communicate with a younger group of viewers, averaging higher disposable income than their terrestrial counterparts - Science fiction programming on Sky1 consistently delivers large and loyal audiences - Simulcast on Sky1 HD

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details5m viewers, mainly 16-34 yr old adults with a male bias
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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