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THE CREATIVE MENU 2007 - Hachette Soaps

Provided by Hachette Filipacchi (UK) Ltd
An indespensible document outlining every opportunity as to how you can talk to our 1,040,000 readers.....

Tell us about the Opportunity / What is it?

The Creative Menu provides great ideas for how you and your clients can talk to the Hachette Soap readership in innovative and interesting ways, thus acheiving that elusive "cut through". With ideas to suit every budget, and pretty much every kind of advertising message, the Hachette Soaps Creative Menu is a must have tool for anyone looking for something a little different in the TV Listings marketplace.

What is the Marketing Objective?

The ideas within the menu can work in many different ways. Some of which are listed here: -own as an appointment to view -with an existing display campaign to add weight to the message, catch the readers "unawares" and/or refer those who missed the display page back to the ad in question -sponsor one of the many sections of the magazine, from the letters page, to the Soap Gossip to the entire TV Listings section -add cut through to a TV campaign by advertising on the listings spread on the night your TV campaign breaks

How does it work?

Simply look at the menu, see what you like or what fits your brief and then give your Hachette Soap rep a call. If you have an idea that isn't on the menu then, as with any good restaurant, you can order "off the menu" - just tell us your idea and we will try to accommodate.

Who's used it in the past?

Brooks and Bentley, COI, Monstermob, Twentieth Century Fox, Littlewoods, Focus Multimedia, Dating Direct, Avon

Features / Benefits

An idea to suit every brief and every budget, or simply ideas to use as a catalyst to produce new ones. The Hachette Soaps team is arguably the most creative in magazine sales with some of the most interesting ideas around, all you have to do is pick up the phone and give us a call and tap in to our knowedge of our readers and your business.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details950,000 readers
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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