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Feature your brand on Harrods mobile and tablet app

Provided by Harrods Media
Engage our consumers with Innovative and engaging advertising on the Harrods Store App.

Tell us about the Opportunity / What is it?

One of the first retail Apps, this has revolutionised the way customers can interact with the store, the brands and the products. This innovation provides brands with an unprecedented portal through which they can access a wide customer base of Harrods shoppers in an immediate and interactive way. Not only can brands communicate through a variety of movie advertising opportunities but through the App they will also be able to capture information on our customers navigational decisions and individual shopping preferences.

What is the Marketing Objective?

This innovation provides brands with a remarkable portal through which they can access a wide customer base of Harrods app subscribers in an immediate and interactive way.

How does it work?

1. Splash Screen - When launched, a static 3 second loading page starts up for a solus advertiser to be viewed upon every user's App. 2. Feature Page Banner - Always visible at the top of the editorial pages, users can click through to a promotional page. 3. Feature - An editorial headline that clicks through to your news, event or product story. All rates are net of any agency commissions and discounts. 4. Promotion Page - One page space for your own creative opportunity and advertorial style offerings.

Who's used it in the past?

This a new addition to our media portfolio.

Features / Benefits

Engagement - Heighten customer engagement and brand experience by placing your brand at front of mind. Users can easily locate your brand in-store via GPS. Information - Keep customers up-to-date on news, events and new launches anywhere on their mobile phone and as a new medium, the App will increase views of your existing or new creative content. Tracking - Every brand's performance will be tracked, from ad impressions served to number of searches and page views. Access a customer base of over 134,256 of the worlds most premium customers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsHarrods App users
All adultsFemale
LocationTimingsMarketing ObjectiveOpportunity Type
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