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Unique cross media test market of 1m for Telecom Brands in Kent

Provided by KM Group
Kent has unique cross media platform which creates an ideal test market for telecom brands to test regional media campaigns.

Tell us about the Opportunity / What is it?

KM Group is offering a cross media regional media test platform for Telecoms brands to launch new brands / services or support regional stores. This test can be delivered across a full multimedia solutions package utilising different media to deliver your message effectively to a population of over 1 million. KM Group is an established brand that has been connecting communities in Kent for over 150 years and now has over 40 products across across press, radio and online.

What is the Marketing Objective?

To test launch a new brand, variant or service. Test a regional media campaign for a brand to demonstrate the power of focusing regionally.

How does it work?

KM Group offers the ability to effectively deliver your message by utilising press, radio and online. A fully bespoke package can be built for your brand/s. Track the results of any test launch of a product.

Who's used it in the past?

This is a new opportunity for a Telecoms Brand

Features / Benefits

- KM Group can deliver a multimedia test campaign in a controlled environment to help demonstrate the success of regional launches - KM Group products of press, online and radio have a 61% reach across Kent (KMCP 2008 - Base: 1,838 Kent adults - Ipsos MORI) - It is important to investigate the local area in which you compete to fully understand how much your market is affected by the economic issues. - In these difficult times, people turn to those things they know best and local brands and businesses are well placed to benefit.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1m Consumers in Kent (600K Households)
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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