National Press is one of the most effective media you can use to reach ABC1 men over 35 years old. This group tend to be outgoing, hardworking individuals and have a high level of consumer spend. Their universe in the UK is 7.8 million of them. One way to reach them cost effectively would be the following: 9 insertions across the Daily Mail, Daily Express, Daily Telegraph, The Times, The Guardian, The Independent, Mail on Sunday, Sunday Telegraph and the Sunday Times would deliver a reach of 3.8million men who would have the chance to see your ad at least twice!
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