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Using national press to target ABC1 Men over 35 with £150k

Provided by John Billett
ABC1 Men have high disposable income and can be costly to reach. With this example you can reach 3.8mil of them for £150k.
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Tell us about the Opportunity / What is it?

National Press is one of the most effective media you can use to reach ABC1 men over 35 years old. This group tend to be outgoing, hardworking individuals and have a high level of consumer spend. Their universe in the UK is 7.8 million of them. One way to reach them cost effectively would be the following: 9 insertions across the Daily Mail, Daily Express, Daily Telegraph, The Times, The Guardian, The Independent, Mail on Sunday, Sunday Telegraph and the Sunday Times would deliver a reach of 3.8million men who would have the chance to see your ad at least twice! Find out more...

What is the Marketing Objective?

Drive Awareness, build brand loyalty.
Reference: 2236 // Posted: 16.01.08

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kABC1 men over 35 yrs old.
35 - 44
45 - 54		Male
AB
LOCAL MEDIA / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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