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Various sponsorship opportunities on the new channel CBS Action

Provided by Sky Media
Build brand awareness amongst an upmarket male audience with action-packed programming on new channel CBS Action.

Tell us about the Opportunity / What is it?

Sky Media is pleased to offer an advertiser the opportunity to create a unique association with programming on the brand new channel - CBS ACTION; through sponsorship of one of several packages we are able to offer. The sponsorship opportunities can run from one month - up to 12 months and they include: daytime sponsorship, prime time sponsorship, channel sponsorship, and movies sponsorship.We are also able to create bespoke packages which have varying themes and durations e.g. stunt weekends / stunt weeks / seasons. Please enquire for more details on bespoke packages.

What is the Marketing Objective?

Build brand awareness with an interested "choose to watch" audience.

How does it work?

All programming included in the sponsorship could be branded, for example, as: '(Brand Name) sponsors CBS Action', '(Brand Name) in association with CBS Action', or 'Prime Time on CBS Action - brought to you by (Brand Name)'. The branding and tag line would appear within the credits to add cohesion to the package. This also means that the same sponsorship credits can be used for each sponsored programme if desired. The sponsorship includes; 1 x 15 seconds opening credit per programme,1 x 15 seconds closing credit per programme, and 2 x 5 seconds bumpers per centre break.

Who's used it in the past?

This is a brand new channel and a new opportunity.

Features / Benefits

Sponsoring a strand offers longevity, presence and continuity. CBS Action will be airing the 1st ever UK showing of the digitally re-mastered original Star Trek series - "your chance to see it like never before". Other programming includes; STARSKY & HUTCH, THE CLIENT, F/X THE SERIES, THE SENTINEL, REMINGTON STEELE, PROFIT, THE FUGITIVE. THE PRETENDER, and many many more!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPredicted primetime TVRs: 137 Men 35-54 over 12 months
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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