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Via.Me - Identify and target social media fans on the web

Provided by RadiumOne
Upload photos, videos & audio to Via.Me. Brands can publish content to a bespoke Via.Me page & target audiences at scale.

Tell us about the Opportunity / What is it?

Via.Me is a social publishing platform that makes it easy for advertisers to create, filter and share pictures, videos, audio notes and text content across their multiple social networks. Combined with RadiumOne's ShareGraph technology, Via.Me enables advertisers to engage their fans and followers in social networks and then target ads to them across the Open Web. ShareGraph analyses consumers online sharing behaviour with their closest connections and targets the audience in real time when they are engaged on the web.

What is the Marketing Objective?

- Drive brand awareness - Increase brand engagement - Improve audience targeting - Extend audience engagement.

How does it work?

Via.Me connects Advertisers with their customers in 3 easy steps: 1) CREATE CONTENT - Take or upload a photo, video or voice or text message. Utilize one of Via.Me's 17 best-in-class photo filters to stylize your pictures and make them look amazing. 2) SHARE - Share your content across the most popular social networks like Facebook and Twitter - all from the touch of one button. 3) TARGET YOUR FANS & FOLLOWERS - When users engage with your content across all of your social networks, Via.Me can then target them across the Open Web.

Who's used it in the past?

Advertisers using Via.Me include Manchester United Football Club, Sony Electronics, Warehouse, Fashion Week Live, Nordstrom SF, C.Z. Falconer, Isle of Wight Festival 2012, The Cheesecake Factory, Vauxhall, EA, Kia, Kingfisher Beer and Costa Coffee.

Features / Benefits

Audience Amplification-Via.Me leverages RadiumOne's ShareGraph technology to amplify your target audience with the relevant social connections of your fans and followers. Superior Targeting and Ad Performance: Target a larger and actively interested audience with display, video, mobile, and social ad solutions. ShareGraph leverages social data to make dynamic ad serving decisions based on real-time relevance. Search Optimization: Social circulation of your content on the Open Web drives SEO. Search algorithms now calculate social virality as a key indicator of relevance

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsNew and existing users of a brand / publisher site
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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