This idea is archived

Viewers to watch extended ads with Green Button interactive!

Provided by Sky Media
Sky is launching Green Button 'Bookable' advertising, allowing viewers to easily watch and access extended ads

Tell us about the Opportunity / What is it?

Built upon the same underlying technology as the successful Green Button programme reminder service, advertisers will be able to encourage viewers to press the Green Button on their Sky remote to book longer-form content into their Sky Guide or to record content onto their Sky or Sky+HD set-top box. Through the Green Button, viewers will be offered the opportunity of watching extended versions of ads, finding out more about particular products or services, or accessing related behind-the-scenes or exclusive footage. e.g. a behind the scenes "making of" an ad, extended tv ad

What is the Marketing Objective?

A direct response from a Sky Audience choosing to interact with your campaign via the Green Button in order to build awareness and therefore drive sales.

How does it work?

Green Button content can potentially range from 2 minutes to 2 hours and the service even allows for the series-linking of advertising content, for those brands wishing to create episodic advertising. Each piece of advertiser created programming will be made available to Sky homes with standard digi boxes twice a day - viewers will be prompted with an on-screen reminder to watch a selected ad when it becomes available . However, in 4.6 million Sky+ homes, viewers will have the opportunity to have the ad stored on their Sky+ planner for playback at a time of their choosing.

Who's used it in the past?

The first campaigns to take advantage of Green Button advertising include Sharwood's sauces (Starcom)Sky+HD, Macmillan Cancer Support (PHD), Public Enemies from Universal Films (Mediacom) and Warner Bros for Harry Potter and the Half Blood Prince (PHD). The service is available across 50 channels in the Sky Media portfolio, including all of Sky's wholly owned channels.

Features / Benefits

Bookable advertising further extends the long-from advertising opportunities offered to advertisers, complimenting 'red button' interactive advertising and pre-roll/post-roll advertising via Sky Anytime 'push' video-on-demand service. This is a new innovative service where the Sky Audience can directly interact with your brand.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kTo over 9 million Sky homes
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service