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Bespoke World Football Books for Brand Promotions

Provided by Penguin Random House
We can print bespoke and branded books for your World Cup promotion

Tell us about the Opportunity / What is it?

This wide selection of books could be used in a World Cup themed promotion for a variety of audiences and can be distributed as promotional gifts at key events, through magazines, newspapers or in-store promotions. These beautiful five phrasebooks could make the perfect 5 day collection with a media partner. The Numbers Game; 'The book that could change the game forever' (The Times) would make the perfect reward or gift this World Cup. If you're looking to target the whole family we have the famous Peppa Pig and Topsy and Tim both trying their hands at Football. 

What is the Marketing Objective?

To engage with your target market in an original way. Books provide a long lasting message with tangible value. Branded and with the opportunity to insert bespoke content also, our books are an alternative and exciting way to speak with your consumers. Potential for a very wide reaching campaign through sampling, used as an in-store promotion, or used promotionally in conjunction with a national newspaper or suitable magazine.

How does it work?

We specialise in creating bespoke and branded content which can be used in a number of different ways to reach your audience. We can print and deliver books to wherever needed with short lead times. We can speak with our contacts in the media industry to help set up a sponsored and branded promotion. We can also call on our celebrated authors and brands to assist in creating the perfect event, promotion or campaign.

Who's used it in the past?

We have worked with a wide variety of partners from film companies to football clubs. Leading FMCG brands, leading fIlm and media companies such as 20th Century Fox and The Times. We've worked with Finance and Corporates such as Goldman Sachs and electronic companies such as Sony. We've worked with restaurants such as Ask Pizza and travel companies such as TFL and Eastcoast. For a more detailed list of our past work please see our website and back catalogue.

Features / Benefits

Books are an original way of connecting with your target market. Leaving them with a long lasting brand message with a tangible value. Content tailored to your needs - we can brand and insert bespoke messages targeted for your audience. Data collection - when working on an in-store promotion or with a newspaper or magazine promotion. Books can be supported through other elements such as online exclusive content, downloadable audio, author access for events and other opportunities.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsSuitable for Males and Females of all ages
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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