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World Soccer Magazine Advertising Opportunities

Provided by Time Inc. UK
Euro 2008 coverage

Tell us about the Opportunity / What is it?

World Soccer is the bible of global football, aimed at upmarket, educated and informed readers around the world. It has the most in depth coverage of the game of any football magazine. Read by everyone from the keen amateur to the England manager. Our coverage of the major international tournaments is second to none and is a must for anyone who wants to get the whole picture, not just the England team.

What is the Marketing Objective?

Increase awareness and create affinity.

How does it work?

3 cover mounted supplements come together to form an indispensable guide to the event, carrying full details of all teams, a travel guide to getting to the event, travelling around Austria & Switzerland & a run down of all the grounds. We will offer title sponsorship of the 3 supplements, branding will include the front cover, all cover advertising sites plus branding on each page - also include a DPS advertorial within each supplement to expand on the clients marketing message or to run a competition. Sponsorship solely in supplement no other commercial activity carried.

Who's used it in the past?

Motorola and Reebok

Features / Benefits

Given the pan-European reach of the magazine, this opportunity would suit an official sponsor as part of their overall marketing campaign. It would also be of interest to betting companies due to the detail of the magazine, it is used as a reference point by serious gamblers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kMen 18-35-Reach 410,000 readers every month
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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