The First Large Format Digital Network Connecting the UK's Top 20 Conburbations

Leading Out of Home media owner, Admedia, is delighted to announce the launch of its new large format digital screen network - Admedia Nexus - the first large format landscape digital network that connects the UK's top 20 conburbations.

Admedia Nexus launched with 16 full motion D-48 screens, strategically positioned to target millions of drivers using the motorways connecting the UK's top 20 conurbations. The Nexus screens provide an additional touchpoint, complimenting Admedia's existing 6 sheets and A3 washroom panels, enabling advertisers to dominate the Motorway Service Areas nationwide.

Partnering with the leading Digital OOH technology companies in the UK, Nexus uses cutting edge digital technology allowing advertisers to take advantage of dominant locations and long dwell times in Motorway Service Areas. This maximises the opportunity for interaction, including delivering augmented reality and social media amplification.

Admedia Nexus will be live in time for the busy Easter period when Motorway Services see a significant increase in footfall. As a key stopping point for millions of motorists each week, Motorway Service Areas attract a range of key audiences including Faily, SME, Travel & Tourism, Entertainment & Leisure, Motoring and CTN.

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