Admedia Launch Dominant Full Motion Digital 48 Screens

Provided by Admedia
Admedia Nexus connects the UK's top 20 conurbations through cutting edge digital technology across key Motorway Service Areas

Tell us about the Opportunity / What is it?

Admedia Nexus, a uniform network of 16 large format landscape screens, connects the country's top 20 conurbations through targeted Motorway Service Areas, allowing for a full national reach. Engage and interact with millions of visitors through the dominant positioning and flexibility of cutting edge digital technology. Each landscape screen is located at the prime position of the building entrance to ensure a high footfall audience is captured.

What is the Marketing Objective?

Our objective is to provide a national advertising solution that is both engaging and interactive through dominant full motion technology. The 16 Motorway Service Area locations have been specifically chosen to represent the best connecting routes between the country's top 20 conurbations, as well as the highest footfall sites . The interactive screens have been positioned to reach key audiences including Families, SME, Motoring, Travel & Tourism, CTN, Leisure & Entertainment.

How does it work?

Admedia Nexus offers dynamic market-leading display technology with full flexibility. Whether you're looking to create exciting talkability and a prompt action through augmented reality and full motion interaction, or build brand halo through weather and traffic triggers, Admedia Nexus offers full contextual technology. Each screen offers 5x 10 second advertising slots to capture and engage with your audience.

Who's used it in the past?

Since launching in April, Admedia Nexus has delivered a range of innovative campaigns by top advertisers including O2, Confused.com, Renault, 20th Century Fox and Paulton's Park.

Features / Benefits

• High dwell time allows interactive engagement • Strategically positioned at main building entrance for maximum footfall • Full motion content allows for dynamic creatives • Day parting to communicate specific messages at relevant times • Full proof of play reporting

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTotal reach: 2.4M (per 2 weeks)
All adultsBoth
ABC1
C2
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearENGAGEMENT
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