Advertise to a sociable audience while they are out and about

Provided by Admedia
We provide interactive advertising throughout the UK's most popular locations including Slug & Lettuce, Oceana, Liquid & Yates.

Tell us about the Opportunity / What is it?

Looking for ways to reach a sociable audience while they are out & about? Admedia have been the authority when it comes to advertising to people in Bars, Pubs & Clubs, since 1995. It's through this experience and a wealth of audience research that we know these sociable consumers are extremely receptive to advertising messages while they are enjoying themselves in their leisure time. We work with many landlords including Luminar, the UK's biggest nightlife operator, Bay Restaurants Group, Gatecrasher, Wahoo and Davy's.

What is the Marketing Objective?

We provide interactive advertising throughout the UK's most popular locations including Slug & Lettuce, Oceana, Liquid & Yates.

How does it work?

Our network includes up to 700 popular venues, independent pubs, city & town bars and nightclubs. We are the UK's biggest operator of A3 Washroom panel advertising, with over 13,500 poster panels throughout the UK's busiest Bars, Pubs & Clubs. In addition to this thanks to our partnerships with these busy, popular destinations we can offer a range of creative advertising opportunities throughout our venues. These are an excellent add-on to an A3 washroom or 6 Sheet panel campaign, offering additional standout & unique, memorable advertising that stands out from the rest.

Who's used it in the past?

Previous advertisers include: Bare Escentuals, Lynx, Old Spice & 20th Century Fox.

Features / Benefits

Our bar media makes people talk. 62% tell at least one friend in the bar - trebling campaign reach. 51% would pass on the message verbally, 35% by text and 21% by phone call. When asked where is OOH most likely to create talkability - most popular response is bars. 1½ times more likely to state that bar advertising gives them something to talk to about. 63% agree that a bar environment provides opportunities similar to social networking sites.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k45.2 million impacts & 6.8 million footfall over 2 weeks.
16 - 24
25 - 34
Both
ABC1
Students
OUTDOOR / AMBIENT
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSPRODUCT PLACEMENT
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