Landmark sites at Premier stations on the Underground
Provided by Exterion Media
Eye-catching, backlit vinyl sites feature on head-on locations at Premier stations on the London Underground and National Rail.
Tell us about the Opportunity / What is it?
Landmarks are eye-catching, backlit vinyl sites, which are positioned at head-on locations in Premier stations on the London Underground and National Rail. Large format billboards, they are selected in high traffic locations to reach the mobile consumer. This means they capture the attention. In 2009 Exterion introduced 'drop down' landmark units which enable copy to be changed with greater ease and offer campaigns 4 weeks in length.
What is the Marketing Objective?
To raise brand stature.