DAX Digital Audio Data Packages

Provided by Global Media & Entertainment
DAX - this Digital Audio Exchange - is an innovative solution that enables you to buy targeted digital audio at scale.

Tell us about the Opportunity / What is it?

DAX - this Digital Audio Exchange - is an innovative solution that enables you to buy targeted digital audio at scale.

What is the Marketing Objective?

Targeting options range from demographics, lifestage and interests to purchase intent, brand preferences and consumer attitude. These audiences cover a number of sectors including travel, entertainment, personal finance, lifestyle, autos, technology and FMCG.

How does it work?

DAX has a network of over 15 million listeners and 140 publishers covering live online radio, streaming and podcasting. Using data collected both by Global and through our partnerships with high quality sources such as Haymarket, Dennis and Zoopla, you can reach a huge range of data-driven audiences across this network. Please see attachment for segments relating to Digital Audio Data Packages available.

Who's used it in the past?

Already hundreds of campaigns have used DAX for audience data targeting, including GoCompare, TalkTalk, BMW, Lloyds, Trainline, EE, Vauxhall, The Times, Sony, British Airways, Walkers, British Gas, Panasonic and Wickes.

Features / Benefits

Coupled with additional targeting capabilities such as weather, time, day and location, DAX's targeting solutions mean you can reach the right person in the right place at the right time via digital audio.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsDAX has a network of over 15 million listeners and 140 publi
16 - 24
25 - 34
35 - 44
Both
All Demos
MOBILE
RADIO
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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