CLASSIC FM - Afternoon Sponsorship

Provided by Global Media & Entertainment
Sponsorship opportunity with CLASSIC FM in the afternoons - the No 1 destination in the UK for Classical Music.

Tell us about the Opportunity / What is it?

Classic FM is the no 1 destination in the UK for Classical music, reaching a huge 5.4m listeners each week. As Classic FM our ethos is to make Classical Music accessible to everyone in a subtle and non-condescending way - it's not for the elite, it's timeless music for an ageless audience. Ann-Marie Minhall hosts the weekday afternoon show (1-5pm) which reaching 2.5m people each week. Dedications form the first half of the show from 1-3, then Ann-Marie completes the afternoon with the very best classical music.

What is the Marketing Objective?

3 month partnership of Ann-Marie's afternoon show, allowing your brand to align itself with Classic FM and its audience.

How does it work?

Partnership of Ann-Marie's show including the following components - Each hour during the show (4 hours) 3 show sponsorship credits including an 8-10 word strapline will playout, highlighting the partnership e.g. Afternoons on Classic FM with xxxxxxxx. A 3 month partnership of the show would reach 7.8m 15+ adults and 5.8m 45+ adults.

Who's used it in the past?

Clients from the Travel & Insurance categories.

Features / Benefits

An ideal way to reach a large audience in trusted environment, while tapping into the editorial content of the show. There is also the opportunity to create a 90" weekly feature linking the brand objectives to Classical Music which would run on a chosen day, driving listeners to a bespoke enhanced article page which will house a competition and more details about the brand, including a link to their website.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kReaching 4.5 million listeners every week.
45 - 54
55 - 64
65+
Both
AB
ABC1
Retired
ONLINE
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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