Advertise on LBC - London's Biggest Conversation
Provided by Global Radio
A 24/7 platform for listeners to express their views on the topical issues of the day.
Tell us about the Opportunity / What is it?
LBC 97.3 is London's biggest conversation reaching 1.1 million* listeners weekly. A 24/7 platform for listeners to express their views on the topical issues of the day. Whether it is by phone, text or email LBC is where Londoners share their opinions, eye witness accounts and reactions with big personality presenters. LBC has a loyal and engaged audience which has built up over 37 years of broadcasting to the greatest city in the World. LBC is also the 'voice of London' with regular news, business and travel updates.
What is the Marketing Objective?
Advertise within London's biggest conversation.
How does it work?
Our presenters include some of the greatest communicators in UK radio including the multi award-winning Nick Ferrari, James O'Brien, James Whale, Julia Hartley Brewer, Andrew Pierce, Ken Livingstone and Simon Calder. LBC 97.3 is the only radio station where you can join in intellectual debate and hear expert opinion without distraction around the clock. Our listeners are our eyes and ears; and inspire our conversations. LBC 97.3 FM offers a compelling platform with great flexibility for programming and advertising alike.
Who's used it in the past?
An endless list of advertisers have used this platform to reach our dedicated audiences, for further details please contact Sally Pomphrey via the contact details tab.
Features / Benefits
The LBC listener tunes in on average for 11.6 hours every week. In recent research, conducted by Sparkler, LBC listeners were seen as 'highly sociable individuals' with 'lives full of conversation'. These really are the people to promulgate messages: 90% of those surveyed 'regularly discussed the things they hear on LBC'. The power of the format is echoed in listeners' frequent interaction - the station consistently records a very high number of phone calls, online visits and podcast download figures.