Advertise on LBC - London's Biggest Conversation

Provided by Global Media & Entertainment
A 24/7 platform for listeners to express their views on the topical issues of the day. Opportunity to reach 2 million listeners

Tell us about the Opportunity / What is it?

LBC 97.3 is London's biggest conversation reaching 2 million listeners weekly. A 24/7 platform for listeners to express their views on the topical issues of the day. Whether it is by phone, text or email LBC is where Londoners share their opinions, eye witness accounts and reactions with big personality presenters. LBC has a loyal and engaged audience which has built up over 40 years of broadcasting to the greatest city in the World. LBC is also the 'voice of London' with regular news, business and travel updates.

What is the Marketing Objective?

Advertise within London's biggest conversation to build brand awareness with engaged listeners. LBC listeners want to listen to the conversation and the banter - and more importantly, they want to engage with us, and each other, and talk about it. So if you have a message, LBC could be the place to broadcast it.

How does it work?

LBC 97.3 FM offers a compelling platform with great flexibility for programming and advertising alike. LBC is available on FM in London, nationally on DAB radio and digital TV, as well as online and on mobile via the LBC app. Listeners can take LBC with them wherever they go and Global can offer advertising and sponsorship across all platforms.

Who's used it in the past?

An endless list of advertisers have used this platform to reach our dedicated audiences, for further details please contact Sally Pomphrey via the contact details tab.

Features / Benefits

The LBC listener tunes in on average for 10.6 hours every week.Research shows that LBC listeners really are the people to promulgate messages: 90% of those surveyed 'regularly discussed the things they hear on LBC'. The power of the format is echoed in listeners' frequent interaction - the station consistently records a very high number of phone calls, online visits and podcast download figures. The website receives over 2.5m hits each month and in social media, our Twitter feed @lbc973 is the most engaged feed in UK radio - and that's according to our rivals at the BBC!

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2 million listeners weekly.
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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