Andrex Radio Promotion To Win The Best Seats In The House!

Provided by RadioWorks Ltd
CASE STUDY: To get listeners to "be kind to your behind" and "Win the Best Seats in the House" thanks to Andrex
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What was the Challenge / Background of the Campaign?

The challenge of the campaign was to make listeners aware of the Andrex Fresh in-store demonstrations and get listeners to "be kind to their behind". Radio stations would not normally refer to listeners behinds on air so we had to make sure that the campaign was run in a fun and listener friendly way. We ran an on-line promotion on Heart 106.2, Century 105.4, Century 100-102 & Real Radio Yorkshire for the duration of the in-store activity with supporting on-air promo-trails and presenter live-reads when in-store Andrex Fresh demonstrations were occurring. Find out more...

What was the Campaign Objective?

- To get listeners to "be kind to your behind" and "Win the Best Seats in the House" thanks to Andrex. - To make listeners aware of the Andrex Fresh in-store demonstrations occurring W/C 18th Aug & W/C 1st Sept in their station's TSA.
BudgetReach & FrequencyTarget AudienceMedia Used
£51k to £100kPlease see attachment for results from each station
25 - 34
35 - 44
45 - 54
Female
ABC1
C2
DE
Main Shopper
ONLINE
RADIO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
London, NorthAll YearBUILD AWARENESS
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