CASE STUDY: Suzuki Swift promotion on XFM Manchester
Provided by RadioWorks Ltd
To raise awareness of the Suzuki Swift and drive footfall to the 5 showrooms in Greater Manchester.
What was the Challenge / Background of the Campaign?
The 5 dealerships in Greater Manchester combined budgets to run the XFM Manchester campaign and each dealer address needed to be equally rotated. During a 5 day pre-promotion period listeners were encouraged to register on-line or via the station street team for their chance to win a new Suzuki Swift. The campaign achieved great stand out for Suzuki amongst their core ABC1 Male 25-54 target audience with all 5 dealership addresses on rotate throughout. Find out more...
What was the Campaign Objective?
To raise awareness of Suzuki Swift and drive footfall to the 5 showrooms