CASE STUDY: Suzuki Swift promotion on XFM Manchester

Provided by RadioWorks Ltd
To raise awareness of the Suzuki Swift and drive footfall to the 5 showrooms in Greater Manchester.
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What was the Challenge / Background of the Campaign?

The 5 dealerships in Greater Manchester combined budgets to run the XFM Manchester campaign and each dealer address needed to be equally rotated. During a 5 day pre-promotion period listeners were encouraged to register on-line or via the station street team for their chance to win a new Suzuki Swift. The campaign achieved great stand out for Suzuki amongst their core ABC1 Male 25-54 target audience with all 5 dealership addresses on rotate throughout. Find out more...

What was the Campaign Objective?

To raise awareness of Suzuki Swift and drive footfall to the 5 showrooms
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kABC1 Male 25-54
25 - 34
35 - 44
45 - 54
ABC1
RADIO / REGIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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