CASE STUDY: Online Gaming Client increases web traffic by 20%

Provided by RadioWorks Ltd
This client had only used online advertising before and decided to try some traditional media to reach new audiences and clients
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What was the Challenge / Background of the Campaign?

This client had only used online advertising before and decided to try some traditional media to reach new audiences and clients. Being quite a small operation it was important for the client to make their pound go as far as possible, and so decided to use Bid4Spots. The client had a very wide demographic so we decided to include a mixture of small and large stations from different station groups to create competition. The Midlands was decided as a good test area as it had a good mix of stations for an auction

What was the Campaign Objective?

In the first week the client won 285 spots across seven stations in the Midlands, and noticed a 20% uplift in their web traffic in this area
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kAll Adults (Male bias)
16 - 24
25 - 34
Male
ABC1
RADIO / REGIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
MidlandsAll YearBUILD AWARENESS
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