Increase impact by combining radio with newspapers

Provided by Radiocentre
Radio and newspapers, both high reach media, have strong complimentary features which make a very powerful media pairing.
Download Attachment View Website Contact Details
View all by this company Email to a Colleague

Tell us about the Opportunity / What is it?

The complimentary features of radio and newspapers, both very distinct and important high-reach media, make a very powerful pairing. So what does this mean for advertisers? Brands which use radio in addition to national press stand to gain significant benefits. Apart from increasing the impact of a campaign, for example by using radio for reaching out to consumers at certain times of day, they can also add another dimension to their communication - a more personal, friendly connection with customers via a trusted medium which "speaks at my level"

What is the Marketing Objective?

Use radio's outreach abilities in combination with national press to increase campaign effectiveness

How does it work?

REAL research shows by combining radio with newspapers, advertisers can achieve a dramatically increased level of brand awareness, and an enhanced ability for consumers to playback the communication message. Consumers are also more likely to choose the advertised brand as their first-choice

Who's used it in the past?

What happens to response when radio is added to press? - A landmark case study comes from Career Development Loans. They were being advertised on inserts in national press, and radio was added to the schedule in the hope that response would improve. Both awareness and response were measured in three different areas: a) area with no radio, b) radio area - listeners, c) radio area - non listeners. Resonse levels did improve, by a very significant 60%. Find more details at RAB OnLine, plus case studies from 'VW Value Campaign', 'Nicotinell', 'BT Call waiting'

Features / Benefits

Use radio's outreach abilities in combination with national press to increase campaign effectiveness. Functional media characteristics: Radio offers - 1)real-time communication, 2)high frequency of impacts, 3)reaches out-of-market consumers. Newspapers offer - 1)room for detail, 2)"keepability", 3)well-segmented editorial environments
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details32 million adults listen to Commercial Radio every week.
16 - 24
25 - 34
35 - 44
All adults
Both
All
ABC1
C2
LOCAL MEDIA
NATIONAL PRESS
RADIO
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners