CASE STUDY: Vauxhall Commercial Vehicles use radio sponsorship

Provided by Radiocentre
Vauxhall improved brand perceptions with their target audience of C1C2DE males using football sponsorship on talkSPORT
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What was the Challenge / Background of the Campaign?

Over the previous two years sales of Vauxhall Commercial Vehicles (VCV) had steadily grown establishing the brand as number two in the commercial vehicle market. Brand perceptions were lagging behind the very strong set of sales figures so the challenge was to communicate quality and value for money messages. VCV had to forge an emotional connection with their target audience of C1C2DE men, making radio the ideal partner to deliver a long term share of voice. Find out more...

What was the Campaign Objective?

Increasing awareness around certain models to redress the perception that customers had of VCV.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details2.4m C1C2DE men throughout the Premier League season.
25 - 34
35 - 44
Male
ABC1
C2
DE
RADIO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBRAND ATTITUDESPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / FOOTBALL
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