Provided by Radiocentre
A unique planning tool for predicting and optimising radio's effect within your media mix
Tell us about the Opportunity / What is it?
radioGAUGE Predict is a planning tool which aggregates data collected from over 500 campaigns measured in radioGAUGE since its launch in 2008. radioGAUGE has built up vast data banks of intelligence on adverts' performance and effectiveness, which has been made publically available for the first time via radioGAUGE Predict.
What is the Marketing Objective?
radioGAUGE Predict will provide an opportunity for agencies and advertisers to capitalise on the wealth of data collected by radioGAUGE, to obtain sector insights and compare the effects of radio alongside other media. The data also offers intelligence into the best radio creativity, highlighting best performing ads and helping to share the benefits that radio can bring to a campaign and its brands.