Radiocentre Advertising Ideas

Displaying 59 ideas

CASE STUDY: Yell.com exploit their sonic identity on radio

Useful case study or researach attachedYell.com look to drive the memorability of their brand through the use of radio.

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Company : Radiocentre
CASE STUDY: H&M drive customers to store launch with Xfm.

Useful case study or researach attachedH&M reached a particular audience in a specific geographical area using local radio

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Company : Radiocentre
CASE STUDY: How radio helped individuals to stop smoking

Useful case study or researach attachedA mutli platform radio campaign encouraging smokers to set a date to stop smoking and to stick with it

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Company : Radiocentre
CASE STUDY: One Scotland use radio for anti-racism campaign

Useful case study or researach attachedThe Scottish Government's anti-racism campaign faced a challenge to increase active participation with 14-25 year olds.

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Company : Radiocentre
How radio advertising enhances the effects of TV

Useful case study or researach attachedRadio and television offer a powerful media combination -view latest RAB research to see proven multiplier effect.

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Company : Radiocentre
CASE STUDY: MORE TH>N - Ad funded content maintains brand status

Useful case study or researach attachedCASE STUDY: More Than partner with one radio station, Magic FM to reach out and speak to listeners on a daily basis

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Company : Radiocentre
CASE STUDY: Radio delivers exceptional ROI for Magners

Useful case study or researach attachedMagners selected Virgin Radio as a partner to create the 'What Bank Holiday's Are Made For' package

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Company : Radiocentre
CASE STUDY: Audi use radio as part of a multi-media campaign

Useful case study or researach attachedAudi used radio as part of a multi-media campaign to drive awareness of the new model with a 'Win A Trip To Space' promotion

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Company : Radiocentre
CASE STUDY: Intel drive excitement in new technology

Useful case study or researach attachedHow radio brought to life the benefits of Intel's leading-edge processor technology through live and digital music experiences

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Company : Radiocentre
RESEARCH: Radio: The ROI Multiplier

Useful case study or researach attachedFind out how radio can unlock millions in untapped revenue for advertisers.

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Company : Radiocentre
CASE STUDY:Extending Sainsbury's Brand Message via Radio

Useful case study or researach attachedCombining emotional brand values with a call to action reminding housewives of the quality and value of their food ranges

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Company : Radiocentre
radioGAUGE Predict

A unique planning tool for predicting and optimising radio's effect within your media mix

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Company : Radiocentre
CASE STUDY: Radio cost effectively gains movie fans at Christmas

Useful case study or researach attachedSky creates content encouraging radio DJ's to talk about Christmas time in their home/ family and the important role films play

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Company : Radiocentre
CASE STUDY: Transport for London

Useful case study or researach attachedConnecting with an audience at the right time and in the right place

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Company : Radiocentre
RESEARCH: radioGAUGE Predict from the Radio Advertising Bureau

radioGAUGE Predict helps you understand what radio can deliver for your marketing campaign using aggregated effectiveness data.

Price Range : £0 to £50k
Company : Radiocentre
CASE STUDY: Five use radio to create word-of-mouth

Useful case study or researach attachedRadio brings a new audience to channel Five and promotes the release of their new show "Minder"

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Company : Radiocentre
Evolve brand perception by combining radio with outdoor.

Useful case study or researach attachedRadio and outdoor stimulate the mindsets other media cannot reach

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Company : Radiocentre
RESEARCH: Radio and the digital native

Useful case study or researach attachedHow 15-24s are using radio - and what this research tells us about the future of the medium.

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Company : Radiocentre
CASE STUDY: Kleenex deliver their brand message to young mums

Useful case study or researach attachedUsing radio to target buyers at key 'mum times'

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Company : Radiocentre
CASE STUDY: Halifax use radio to connect with young audiences

Useful case study or researach attachedHow radio helped Halifax drive positive brand perceptions and exceed sales targets

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Company : Radiocentre
CASE STUDY: Promoting Egg Money via Radio

Useful case study or researach attachedAmplifying the 'talkability' factor of a new financial brand on a huge scale and communicating its unique product attributes

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Company : Radiocentre
CASE STUDY: BA use radio to increase online traffic and sales

Useful case study or researach attachedRadio advertising helps BA drive sales and increase online traffic

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Company : Radiocentre
CASE STUDY: Strongbow use commercial radio to launch "Bowtime"

Useful case study or researach attachedStrongbow used radio to create "thirst appeal" at relevant times to generate high response during Summer 2008

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Company : Radiocentre
CASE STUDY: Intel drive understanding of product to boost sales

Useful case study or researach attachedCASE STUDY: Intel tapped into the live nature of radio to help consumers understand the benefits of processors for great music

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Company : Radiocentre
How radio and online combine to fulfil brand interactions

Useful case study or researach attachedNew research from the RAB and the IAB demonstate how radio and online combine to make things happen for brands

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Company : Radiocentre
Snapshots behavioural planning tool

RAB have aggregated IPA Touchpoints data, radioGAUGE data and case studies together with inspiring and effective audio.

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Company : Radiocentre
RESEARCH: Radio - The Online Multiplier

Useful case study or researach attachedGold award winning Research from this years Media Week Awards! How the use of radio raised brand browsing figures by 52%

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Company : Radiocentre
CASE STUDY: Ford Galaxy target families with Classic FM

Useful case study or researach attachedFord Galaxy target families with compelling content to drive consideration and sales.

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Company : Radiocentre
CASE STUDY: The Vodafone Live Hour

Useful case study or researach attachedUsing radio programming to build a distinct brand advantage

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Company : Radiocentre
CASE STUDY: Sainsburys utilise radio for an impressive ROI

Useful case study or researach attachedSainsbury's "Try Something New Today" and advertise meal ideas on the Radio

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Company : Radiocentre
CASE STUDY: Comfort use radio to multiply effects of TV campaign

Useful case study or researach attachedCASE STUDY: How product benefits can be effectively communicated using an audio-only medium

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Company : Radiocentre
CASE STUDY: Pepsi Max-Promoting the 'No Sugar' Message via Radio

Useful case study or researach attachedTaking the 'No Sugar' message to young males through radio and into podcasts.

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Company : Radiocentre
CASE STUDY: Sky promotes its Arts and Culture channel with radio

Useful case study or researach attachedSky promotes its Arts and Culture channel through partnership with Classic FM

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Company : Radiocentre
CASE STUDY: Volkswagen Vans reach drivers in-vehicle using radio

Useful case study or researach attachedVW change brand perceptions using an airtime campaign in Traffic and Travel with solus spots broadcasting every weekday.

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Company : Radiocentre
RadioGauge Research Opportunity

Useful case study or researach attachedOpportunity to participate free of charge in RAB funded research into radio campaign effectiveness.

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Company : Radiocentre
CASE STUDY: Dominos use radio with TV to deliver a sales uplift

Useful case study or researach attachedDominos opted to incorporate radio their media mix, alongside TV to help reach people at times when TV couldn't

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Company : Radiocentre
Reach out with radio in todays ad avoidance world

Radio attracts very low levels of ad avoidance and it's wide coverage mean it's well-placed to play a key role in media choice.

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Company : Radiocentre
CASE STUDY: Churchill use radio to multiply the effect of TV

Useful case study or researach attachedRadio increases consideration of the Churchill brand amongst consumers by 26%

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Company : Radiocentre
CASE STUDY: Autoglass uses radio to drive business efficiency

Useful case study or researach attachedHow spot advertising on radio can work effectively as a stand alone outreach medium.

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Company : Radiocentre
CASE STUDY: Mattessons use radio to drive brand consideration

Useful case study or researach attachedMattessons use radio position the brand as an ingredient for a variety of meal solutions at key times of the day.

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Company : Radiocentre
CASE STUDY: Audi use radio to extend their customer base

Useful case study or researach attachedAudi utilises the power of radio to reconnect with their drivers and gain new business

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Company : Radiocentre
RESEARCH: Radio - The Emotional Multiplier

Useful case study or researach attached'Media and the Mood of the Nation'. How radio boosts consumer happiness and enhances receptiveness to brand advertising.

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Company : Radiocentre
Multi-Platform Radio: What does this mean for advertisers?

New digital platforms will mean more listening and increased interactivity.

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Company : Radiocentre
CASE STUDY: Father Christmas visits the Beamish museum

Useful case study or researach attachedUtilising the power of radio to promote a community event.

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Company : Radiocentre
CASE STUDY: Diet Coke uses radio to drive brand perception.

Useful case study or researach attachedDiet Coke became an established brand partner to heat radio from its launch in 2007, sponsoring the flagship 2pm-5.30 show

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Company : Radiocentre
CASE STUDY: 3 Mobile's 'We Pay' offer.

Useful case study or researach attached3 mobile uses commercial radio to build awareness of their PAYG 'We Pay' offer, targeting 16-24 year olds

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Company : Radiocentre
CASE STUDY: Autoglass used radio to educate consumers

Useful case study or researach attachedUsing radio to directly drive business and brand

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Company : Radiocentre
CASE STUDY: UPS use radio to befriend small businesses

Useful case study or researach attachedThe UPS Local Business Awards were run in association with 10 Global Radio local stations during the credit crunch.

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Company : Radiocentre
CASE STUDY: Promoting the Girls and Gaskets ladies night at NMG

Useful case study or researach attachedRegional radio provides increased footfall for Norfolk Motor Group.

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Company : Radiocentre
CASE STUDY: Stolichnaya re-awaken awareness using radio

Useful case study or researach attachedStolichnaya -THE authentic Russian vodka, connect with their primary audience of 25-35 males efficiently using commercial radio

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Company : Radiocentre
CASE STUDY: Vauxhall Commercial Vehicles use radio sponsorship

Useful case study or researach attachedVauxhall improved brand perceptions with their target audience of C1C2DE males using football sponsorship on talkSPORT

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Company : Radiocentre
CASE STUDY: Radio helps position P&O Ferries as market leader

Useful case study or researach attachedP&O Ferries used radio to speak to a specific audience within key regions. The activity delivered an impressive ROI

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Company : Radiocentre
Increase impact by combining radio with newspapers

Useful case study or researach attachedRadio and newspapers, both high reach media, have strong complimentary features which make a very powerful media pairing.

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Company : Radiocentre
CASE STUDY: Encouraging radio listeners to Change4Life

Useful case study or researach attachedUsing beyond the spot advertising to mobilise listeners and drive behavioural change

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Company : Radiocentre
CASE STUDY: Radio drives footfall to Audi Dealerships

Useful case study or researach attachedAudi create Audi Cabriolet Week 2009 and drive footfall to their dealerships

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Company : Radiocentre
RESEARCH: Turning Art Into Science

Useful case study or researach attachedNew insight into radio creativity: What are the most effective features of radio advertising?

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Company : Radiocentre
CASE STUDY: West Midlands Casualty Reduction Scheme

Useful case study or researach attached"Death Calling" on radio challenges drivers using mobile phones.

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Company : Radiocentre
CASE STUDY: Presenting Airevale Homes through Radio

Useful case study or researach attachedAirevale Homes reaches out to local homebuyers with Real Radio Yorkshire.

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Company : Radiocentre
Maltesers reinvigorate brand through listeners' love of music

Useful case study or researach attachedCASE STUDY: Radio built brand sales and awareness for Maltesers.

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Company : Radiocentre