CASE STUDY: MORE TH>N - Ad funded content maintains brand status

Provided by Radiocentre
CASE STUDY: More Than partner with one radio station, Magic FM to reach out and speak to listeners on a daily basis
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What was the Challenge / Background of the Campaign?

With the need to be constant in consumers' minds the challenge for many insurance advertisers is to maintain a year round presence in a very competitive and commoditised marketplace. MORE TH>N needed to maintain ongoing dialogue with customers, amplifying the core brand value of 'offering more' and thereby ensuring they remained front of mind across the whole year. By partnering with one station, Magic, over a long period of time, MORE TH>N maintained consistency and presence among the stations' listeners. Find out more...

What was the Campaign Objective?

Drive perception / consideration of MORE TH>N
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsBrand consideration increased fourfold with Magic listeners.
25 - 34
35 - 44
45 - 54
Both
ABC1
C2
RADIO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearDRIVE PENETRATIONBRANDED CONTENT / RADIO
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