CASE STUDY: H&M drive customers to store launch with Xfm.

Provided by Radiocentre
H&M reached a particular audience in a specific geographical area using local radio
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What was the Challenge / Background of the Campaign?

H&M chose London's Camden to launch its first and only dedicated 'Divided' store - clothing and accessories inspired by street culture - aimed at a young, edgy consumer. Camden is renowned for its bohemian, alternative shopping so as a large high street brand H&M had to demonstrate their understanding and commitment to the essence of the area whilst simultaneously driving footfall. H&M partnered with XFM London - the perfect station to reach the trendy 'Divided' customer. Listeners were given the opportunity to explain what Camden meant to them by designing a T-shirt. Find out more...

What was the Campaign Objective?

Drive footfall
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsActivity drove 1,300 customers in store for the 1st opening.
16 - 24
25 - 34
Both
ABC1
C2
Students
RADIO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearENGAGEMENT
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