CASE STUDY: H&M drive customers to store launch with Xfm.
Provided by Radiocentre
H&M reached a particular audience in a specific geographical area using local radio
What was the Challenge / Background of the Campaign?
H&M chose London's Camden to launch its first and only dedicated
'Divided' store - clothing and accessories inspired by street culture - aimed at a young, edgy consumer. Camden is renowned for its bohemian, alternative shopping so as a large high street brand H&M had to demonstrate their understanding and commitment to the essence of the area whilst simultaneously driving footfall. H&M partnered with XFM London - the perfect station to reach the trendy 'Divided' customer. Listeners were given the opportunity to explain what Camden meant to them by designing a T-shirt. Find out more...
What was the Campaign Objective?