CASE STUDY: Intel drive understanding of product to boost sales

Provided by Radiocentre
CASE STUDY: Intel tapped into the live nature of radio to help consumers understand the benefits of processors for great music
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What was the Challenge / Background of the Campaign?

The PC plays an important role in music creation and consumption - from listening and collecting to editing and creating. Intel needed to make a specific product benefit known to their target audience as most people don't realise that it is the processor that makes a great computer. The objective therefore was to communicate, in an entertaining way, that if you want good music you need a good processor. Intel created a credible solution that tapped into the live nature of radio to help consumers understand that a processor was essential for great music. Find out more...

What was the Campaign Objective?

Drive Sales/Usage
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details1.57m listeners of 95.8 Capital FM.
16 - 24
25 - 34
Both
ABC1
RADIO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearEDUCATE CONSUMERS
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