Bid4Spots- a reverse auction for unsold airtime.
Provided by RadioWorks Ltd
Bid4Spots is an online platform for buying unsold radio airtime at reduced rates.
Tell us about the Opportunity / What is it?
Bid4Spots is an online platform for buying unsold radio airtime at reduced rates. The site enables advertisers to gain access to unsold spots on stations across the UK, and buy them in a strategic manner. It's a great option for: advertisers who are new to radio; for Direct Response advertisers who use radio; for anybody looking to get a high-reaching, high-impact campaign at a great rate.
What is the Marketing Objective?
Gain access to unsold spots on stations across the UK.
How does it work?
Bid4Spots is a system that is unique within the UK market - a reverse auction for unsold airtime. The common misconception is that you, the advertiser, will have to bid for the airtime; it is actually the stations who bid for your budget, taking the work out of your hands.The first step is to send your brief to the Bid4Spots team who will put together an auction plan for you which shows recommend stations, including dayparts, and a rough estimate on campaign delivery against your budget. If approved by you, they will then set up the auction according to your specifications.
Who's used it in the past?
Recent advertisers include WeBuyAnyCar.com, Save the Children, AXA PPP, Intuit, Pow Wow Now, Foxy Bingo, Quick Quid,Payday UK,Avis and Lovestruck.
Features / Benefits
he main benefit of using Bid4Spots is that you can buy airtime at a reduced rate, which is ideal when the objective of a campaign is to reach a lot of people in a cost-efficient manner. The other key benefit is that you have control over how many spots you want, plus the dayparts you want your airtime to go out in - making the airtime much more effective than other last-minute models.