CASE STUDY; Danepak Bacon

Provided by RadioWorks Ltd
To promote Danepak as the only brand of bacon to eat at breakfast.
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What was the Challenge / Background of the Campaign?

The challenge of the campaign was to bring Danepak's "Welcome to Mornings" creative to life. We followed a breakfast and drive-time takeover promotion on Magic 105.4 with an Audio Visual campaign. This ensured that Danepak bacon was kept at the forefront of listener's minds giving the campaign real longevity. The Audio Visual pre-recorded script threw forward to online, ensuring listeners entered for yet another chance to win if they weren't lucky enough to win on-air. Find out more...

What was the Campaign Objective?

To promote Danepak as the only brand of bacon to eat at breakfast and to bring their creative "welcome to Mornings" campaign to life.
BudgetReach & FrequencyTarget AudienceMedia Used
£51k to £100kCompetition entries: 3,591
25 - 34
35 - 44
45 - 54
Female
ABC1
C2
RADIO / NATIONAL
RADIO / REGIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
All RegionsAll YearBRAND ATTITUDE
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