CASE STUDY Fox's Biscuits successfully target workplaces

Provided by RadioWorks Ltd
6 weeks of mid-morning activity on 33 Heart stations & 3 Real Radio stations giving away Fox's biscuits to local workplaces.
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What was the Challenge / Background of the Campaign?

Fox's wanted to highlight their range to listeners in the workplace. We ran the same Real Radio campaign in November-December 2008 highlighting the Fox's Christmas gift range and it was so successful that Fox's wanted to expand the activity and had the opportunity to be the first sponsors of the newly formed Heart Network's Mid-Morning Promotion presented by Toby Anstis. This was the first campaign that utilised audio from the TV campaign with Vinnie the Panda "starring" in Heart's and Real Radio's promo-trails and sponsorship tag Find out more...

What was the Campaign Objective?

-To provide a high impact campaign targeting housewives with children across England. -To also highlight their range to radio listeners within the workplace -To introduce listeners to Vinnie and Vinnie's character in the Midlands, the East, South & South West of England and to reacquaint the listeners in the North with Vinnie. -To educate listeners on the Fox's biscuit range
BudgetReach & FrequencyTarget AudienceMedia Used
£251k to £500kCombined reach of 7.3m listeners across the 2 stations
25 - 34
35 - 44
45 - 54
Both
ABC1
C2
DE
RADIO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
All RegionsAll YearBUILD AWARENESS
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