Advertise on Radio for a Fraction of the Normal Cost
Provided by Auction Media
Bid4Spots is an online platform where you can buy targeted, unsold radio airtime on stations across the UK, at reduced CPTs.
Tell us about the Opportunity / What is it?
Bid4Spots.co.uk is an online reverse auction that trades last minute radio airtime. Your brief is uploaded online, including Target Audience, Budget and Location. You can also specify the stations you want airtime on, the dayparts and most importantly, the maximum CPT you're prepared to pay. Then all of the stations fitting your brief are invited to bid against each other in your auction, bidding down the CPT. The stations offering the best value for money each win a portion of your budget and your campaign runs across multiple stations.
What is the Marketing Objective?
How does it work?
The Bid4Spots team are real people who plan and research your brief for you. Your Target Audience is run against all stations on RAJAR to ascertain which stations will provide you with maximum efficiency. The Bid4Spots team provides you with station maps, profiles and advice on how best to structure the auction itself. Once approved, we set up the auction for you and the stations bid against each other to win your business every Thursday morning. Your airtime starts the following Monday. After the campaign we provide full Post Campaign Analysis.
Who's used it in the past?
Webuyanycar.com, Foxy Bingo, Madbid.com, Trend Micro, Diet Chef, Cash4Gold
Features / Benefits
The most beneficial feature of Bid4Spots is that you can select your dayparts and your maximum CPT. This means you can broadcast in and upweight particular dayparts, whilst ensuring you are getting the best possible value.