Reach More Listeners with Unsold Radio Airtime
Provided by Auction Media
An online platform where radio stations sell their unsold airtime for the following broadcast week at reduced rates
Tell us about the Opportunity / What is it?
Bid4Spots is an online auction site for unsold radio airtime. Every day, the majority of stations across the UK have at least some airtime remaining unsold. Bid4Spots give stations a way to sell their airtime in a secure manner, and for advertisers to buy this airtime in a more strategic way than ever before.
What is the Marketing Objective?
To reach as many listeners as possible in the most cost-efficient manner.
How does it work?
We will take your brief and use RAJAR audience information to calculate the best regions, stations and dayparts for your auction. Then we load the brief onto the website, including frequency requirements and the maximum CPT you want to pay. All stations fitting the brief are invited to bid against each other in your auction, bidding down the CPT. The stations offering the best rates each win a portion of your budget and you win campaigns across multiple stations. Stations must fit within your requirements and brief to win airtime.
Who's used it in the past?
Chat with us for more information on clients in your sector
Features / Benefits
Airtime at reduced cost, no premiums for daypart selection, no distribution fees, post-campaign analysis available the week following broadcast.