Reach consumers when they are ready to spend at Sainsbury's
Provided by Clear Channel
Position your brand at the final opportunity to influence purchase decisions at Sainsbury's supermarkets throughout the UK.
Tell us about the Opportunity / What is it?
Clear Channel have over 2,000 advertising panels outside Sainsbury's stores nationwide. Be part of Sainsbury's success by using our sites to advertise to people just moments before they buy products. Customise your campaign based on who you want to reach - whether it's nationwide, regional, or even hand-selected Sainsbury's stores.
What is the Marketing Objective?
To intercept the Sainsbury's customer at a key point in the decision-making process by increasing brand awareness whilst the customer is open to influence - ultimately driving sales for your brand moments before crucial purchase decisions are made.
How does it work?
2,600 Digital 6 sheets are located directly outside Sainsbury's stores. They are a premium format within the point-of-sale environment providing the opportunity for unavoidable brand impact and a tangible affect on sales.
Advertising packages are flexible: national, regional or customised to reach specific consumers.
Influence people as they enter the store or leave the premises. Our panels are perfect for all advertisers.
The effectiveness of campaigns can be measured through Litmus research, which provides results based upon electronic point of sale data.
Who's used it in the past?
Cadbury, Disney, Danone, Heinz, Kimberley-Clark, Muller, Diageo, Coca-Cola and Walls are just a few of the brands to have used Sainsbury's POS 6 sheets.
Features / Benefits
Sainsbury's has 16% market share; meaning huge amounts of footfall per store each week.
Sainsbury's focus has always been on its fresh, high quality foods. Their audience largely fall into the below categories:
- ABC1 demographic (affluent consumers)
- Health conscious consumers (think of the Jamie Oliver campaigns!)
The location plays a key role in influencing people not included in the above categories. This is worth considering when thinking about which grocery store would work best for you.