Reach consumers when they are ready to spend at Sainsbury's
Provided by Clear Channel
Position your brand at the final opportunity to influence purchase decisions at Sainsbury's supermarkets throughout the UK
Tell us about the Opportunity / What is it?
Clear Channel have over 2,000 advertising panels outside Sainsbury's stores nationwide. Be part of Sainsbury's success by using our sites to advertise to people just moments before they buy products. Customise your campaign based on who you want to reach - whether it's nationwide, regional, or even hand-selected Sainsbury's stores.
What is the Marketing Objective?
To intercept the Sainsbury's customer at a key point in the decision-making process by increasing brand awareness whilst the customer is open to influence - ultimately driving sales for your brand moments before crucial purchase decisions are made.
How does it work?
2,600 6 sheets are located directly outside Sainsbury's stores. They are a premium format within the point-of-sale environment providing the opportunity for unavoidable brand impact and a tangible affect on sales.
Advertising packages are flexible: national, regional or customised to reach specific consumers.
Influence people as they enter the store or leave the premises. Our panels are perfect for all advertisers
The effectiveness of campaigns can be measured through Litmus research, which provides results based upon electronic point of sale data.
Who's used it in the past?
Cadbury, Disney, Danone, Heinz, Kimberley-Clark, Muller, Diageo, Coca-Cola and Walls are just a few of the brands to have used Sainsbury's POS 6 sheets.
Features / Benefits
Sainsbury's shoppers spend, on average, 11% more than they have budgeted for. Additionally, with two-thirds of shopping decisions being made spontaneously and 39% of shoppers not using a shopping list, POS 6 sheets at Sainsbury's presents brands with a valuable opportunity to influence shopper's purchase decisions and take a share of their grocery spend.
By advertising on POS 6 sheets at Sainsbury's you reach an influential audience with money to spend - 20% of whom do not shop at any other supermarket.