CASE STUDY: Yankee Candle & Clintons Christmas Promotion

Provided by Toucan
The first ever bespoke promotion for Yankee Candle & Clintons which featured in over 400 Clintons throughout the UK
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What was the Challenge / Background of the Campaign?

Yankee Candles and Clintons have a strong trading relationship which is important to both businesses. The campaign is their first ever bespoke joint promotion which is now live in over 400 Clintons throughout the UK. It's set to coincide with the launch of the Yankee Christmas range, which includes scents like Christmas Garland, Candy Cane Lane and Christmas Lane.

What was the Campaign Objective?

The main objective of this campaign is simple: To drive purchase of Yankee Candles in Clintons in the run up to Christmas.

What was the Solution?

Created by integrated marketing agency Toucan, the solution was a partnership between Yankee Candles & Clintons. Any large Yankee Candle purchased form Clintons (in store or online) between 1st October and 30th November, ensures the opportunity to win 1 of 5 Christmas weekend breaks to famous cities which have amazing Christmas trees at their heart. 25 runners up are to receive a real Christmas tree (and decorations) in time for Christmas. There was POS in Clintons to highlight the promotion with dedicated window space to highlight it from the beginning of November.

What were the Results?

A combination of online, inshore and window display material drove high levels of awareness and resulted in positive sales results for both partners.

What were the Key Learnings of this Campaign?

Contact Mary Anne FitzGerald on 020 7350 5365 for further updates.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsFemale
ABC1
C2
RETAIL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
All RegionsAll YearINCREASE SALESSHOPPER MKTG
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